Dave Aldridge started Apex in 1998 out of a Ford F-250 with a magnetic door sign and a rule he still repeats at Monday meetings: never quote a roof you have not been in the attic of. Twenty-seven years and 4,100 roofs later, that is still the rule.
How we got here.
Fourteen roofs in the first year, all in Clearwater, all referrals from one plumber.
Charley, Frances, Ivan and Jeanne. Apex tarped 340 homes and turned down every out-of-state storm chaser who asked to sub for us. It is the year we stopped using subcontractors at all.
Roughly 2% of American roofers hold it. It let us start writing 50-year non-prorated warranties.
She built the photo-update system every project manager now runs, and killed commission-based selling the same quarter.
411 emergency tarps in nine days across Pinellas and Pasco. We took no new sales calls until every existing customer was dry.
The phone still rings at the Gulf Terrace office, and a person who knows your roof answers it.
No sales floor. Just these people.
Dave Aldridge
Still climbs roofs on Tuesdays and Thursdays. Holds the CCC licence and signs every warranty personally.
Nina Aldridge
Runs scheduling, permitting and the claims desk. If a carrier is stalling your supplement, she is the one who calls them.
Marcus Bell
Fourteen years with Apex, no commission on what he sells. He is the reason our decking allowance is never a surprise.
Team photographs to be added - send them across and we will place them here.
We do not pay commissions, cover deductibles, take assignment of benefits, or hold a price open for one day only. Every one of those exists to move a signature, not to build a better roof.
Talk to Nina